We're excited to announce Moov2 has joined the Etch Group and become Etch Play. Our mission and commitment to our clients will remain the same and we look forward to seeing what we can achieve with our new colleagues. Full details »
A call to action (or CTA) is a prompt (typically a button or link) to lead users to a desired next step on a website/product/content journey. Whilst a simple concept, it's easy to inadvertently diminish the effectiveness of a CTA or even completely forget to include one. We've compiled some easy to follow tips for considering CTAs for video game websites.